encourage research and projects amongst institutions of higher learning
and industries in addressing the issues of embracing business, policy
To establish networking and relations among the academicians, practitioners, government officials and society.
To contribute to new revolution with modern thinking and uphold good values and cultures.
provide a platform for scholars and practitioners to debate and
disseminate a business society with global thinking and use for local
offer opportunities to industry and policy makers to get feedback from
the research ideas, and findings to develop a business curriculum.